Articles

Record Interaction with Direct Mail During Lockdown

Recent studies have shown that the lockdown imposed due to Covid-19 has coincided with an increase in direct mail response rates.

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The History of Direct Mail

Direct mail is a marketing tool that has stood the test of time, but when and how did it start and how has it evolved over time?

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The Importance of Personalised Direct Mail

What is personalised direct mail, why is it so crucial for your marketing strategy and how can it improve ROI for your mailing?

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